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The Importance of a Video Presentation

According to eMarketer, YouTube will bring in $1.13 billion in video ad revenue this year, or roughly 19% of US digital advertising business.
Any CMO would agree that video is the most powerful marketing tool available.
With that said, surprisingly most companies don’t use video in their presentation. Powerpoint and Keynote makes this challenging and sending large attachments with embedded video files can also be a pain. No sales executive ever want to be a pitch and navigate to a slide with a big red X on it.

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Video is more persuasive than other types of content because the human brain requires emotional input to make decisions. No technology is better at conveying emotion than video. This is due to the fact that video caters to both the brains’ visual and auditory systems, picking up on cues like body language, facial expressions, imagery and music. This can elicit an emotional bond that will influence a person’s choices or action.
According to Marketing Charts, more than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase.


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