Real SEO Results: The Cryo64 Case Study
When we started this SEO case study, cryo64.com's Ahrefs Site Health score had been stuck in the low-to-mid 80s for nine straight months. Below is exactly what we found, what we fixed, and how the score responded.
It started at 72.
It’s now 97.
cryo64.com's Ahrefs Site Health score sat in the low-to-mid 80s from December through August — never once breaking 88%. After roughly four weeks of layered cleanup work, the site's own weekly crawl came back at 97%, the highest reading in its 41-crawl history.
Previous ceiling was 88%, reached three separate times since July and never exceeded — until this week.
Health score · 41 crawls · Dec 2025–Sep 2026
View key milestones as a table
| Date | Health score | Note |
|---|---|---|
| 1 Dec 2025 | 72% | First tracked crawl |
| 4 May 2026 | 63% | Steepest dip in the dataset |
| 27 Jul–10 Aug 2026 | 88% | Reached 3×, never exceeded |
| 31 Aug 2026 | 85% | Last reading before the cleanup |
| 1 Sep 2026 | 97% | Weekly auto-crawl, new all-time high |
Full Work Log — What Actually Changed
5 phases · Aug–Sep 2026Spam & bot-link disavow
An automated spam-link network was targeting the site's backlink profile. Identified and formally disavowed with Google before it could do damage.
disavowed
Critical errors, eliminated same day
Dead pages, duplicate tags, broken images and the links pointing to them — twelve distinct error types, traced and cleared in one focused session.
→ 0
Missing H1 headings, site-wide
Nearly every page was missing its core heading, traced to a hidden theme setting. Rebuilt correctly across every page type on the site.
Sitemap hygiene & orphan pages
Hundreds of pages were technically invisible to search engines — mostly auto-generated pages nobody ever linked to. Cleaning them up improved several other site-wide metrics at the same time.
orphan pages
Product content & naming
Reorganized the catalog under clearer product categories, cleaned up outdated or mismatched product links, and rewrote listings to a consistent, more findable format.
rebuilt
Technical cleanup — four weeks of layered work
Early Aug – 1 Sep 2026: backlink cleanup, content fixes, and a final structural sprint. Errors, structure, and indexing fixed at the root — the 97% score above is the direct result.
Search positioning — ongoing
Rankings and organic traffic compound over time as Google re-crawls and re-scores the site. Full impact from this work typically takes around 6 months to fully materialize.
This is the same process we run on every client site. If you want to see what's holding your own site back, check out our SEO services or reach out for a free audit.
