The importance of Creative and responsive web design
This excellent infographic brings to light the importance of responsive website design in achieving successful conversions and lists the major stumbling blocks to a good user experience. With growing competition in every sector, users have more options online and are becoming less tolerant towards bad design and usability. We speak English and Spanish.
Key Observations
- 35% users fail to complete simple tasks on the average website
- Lack of information, ‘busy’ interfaces and small fonts are the biggest hindrances
- The best web design practices are followed by the hotel industry. The banking industry has the least success rate.
Website design is more than looking good.
The design of your website is more important for conversions than you think. You can implement any conversion boosting tactic in the world, but if it looks like crap, it won’t do you much good.
Design is not just something designers do. Design is marketing. Design is your product and how it works. The more I’ve learned about design, the better results I’ve gotten.
SEARCH ENGINE OPTIMIZATION
With over 650 million websites, and another 51 million added each year, there is plenty of online competition for your services. We looked at a few ways to make your website stand out aesthetically, but there are also ways to help it stand out on search engines. Being on the first page of a Google search for your services is crucial to your online conversions.
Search Engine Optimization (SEO) is what helps your website rank well with search engines. There are several SEO services that can be performed on your website, both one time and ongoing. This is another factor you should consider when building a website; much of the SEO work is done during the website build, so be sure to ask early. This is a much larger topic and one we may revisit in a future article.